Client: Starbucks
Description: When Howard Shultz visualized what Starbuck's could be back in 1971 - he envisioned a place that would be a sanctuary between home and work. A place where one could unwind and relax or meet with friends. Aside from the coffee, Howard wanted to convey to an audience his philosophy on 'place'. Wattsmedia created this video to assist Howard in explaining his motivations and philosophy behind the creation of this worldwide brand.