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Branded Entertainment
Traditional forms of advertising have become less and less effective in an increasingly fragmented media world. Branded Entertainment enables a marketer to develop a program that perfectly aligns with the brand attributes , reflects the brand’s personality, and creates strong emotional connections with the consumer. To deliver an effective branded entertainment campaign, Wattsmedia develops synergistic relationships for its clients with co-marketing partners, digital marketing agencies and distribution channels.
Starwood Hotels
Client: Starwood Hotels
Description: Wattsmedia produced and directed this branded entertainment project for Starwood Hotels and their Westin brand. Starwood selected 10 cities, and we were asked to find 10 venues in each city that typified Westin’s branding theme, “Relaxation and Rejuvenation.” We negotiated with each venue, shot panoramas, interviewed guests to capture soundbites, wrote the copy, then mixed [...]