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Customer Evidence & Case Studies
We believe that customer evidence is best presented by the people who have actual involvement in the product, service or process on a day-to-day basis. Our approach to video case studies is somewhat unique. We favor stories, told in the first person, directly to camera: the audience. Our directors engage in conversation with interview subjects, and make sure everyone is comfortable and confident on camera . We favor keen attention to visual composition when gathering our stories. Above all, we want to reach the audience on an emotional level first, not with statistical data. If we can make the viewer believe the story in their gut, they will find all information they need on their own to support that belief.
Why We Fight
Client: Fred Hutchinson Cancer Research
Description: Members of the HIV Vaccine Trials Network came from all over the world to Washington DC to discuss current issues in the development of an HIV/AIDS vaccine. In our compelling narrative style we discover that raw emotion is truly what fuels the fight.
Outdoor Research
Client: Outdoor Research (OR)
Description: What makes a great outdoor brand? The Research. Oh, and the people of course. Outdoor industry leader Dan Nordstrom gives us a rich company history and tells us how his once modest outdoor outfitter is becoming a world leader in specialized apparel and niche accessories.
The 3 E’s
Client: Intel
Description: How do we provide healthcare for the billions of aging citizens across the globe? Ethnography, Evidence, Ecosystem. World-renowned ethnographer Eric Dishman gives his passionate insights as a call to action in dealing with the massive global aging epidemic.