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Concept Development & Creative Direction
Once the strategy is defined for a project, creative development begins. Wattsmedia assigns a team that includes an executive producer, creative strategist, creative director, art director writer and producer who work in collaboration with the client team to develop a creative roadmap for the project based on the 'audience end-actions' identified in the Strategy phase. Our team is comprised of creative veterans with over thirty years of award-winning experience in advertising, marketing and video production; as well as newcomers who help integrate the latest in design and production techniques. The following represents just a few examples of the work we've done in the past for our clients. For additional work samples, visit our media production page.
It Only Takes One
Client: Intel
Description: Security concerns should be EVERYONE’s concerns and Intel is strongly positioned to be the leader in keeping the world’s data safe from the bad guys….
The Seed
Client: Voyager Capital
Description: Every great business starts with an idea. The fruits of that idea require careful cultivation to ensure proper growth. Wattsmedia artfully communicates this process through visual metaphor with the help of some of Voyagers key stakeholders and innovative clientele.
Why We Fight
Client: Fred Hutchinson Cancer Research
Description: Members of the HIV Vaccine Trials Network came from all over the world to Washington DC to discuss current issues in the development of an HIV/AIDS vaccine. In our compelling narrative style we discover that raw emotion is truly what fuels the fight.