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Concept Development & Creative Direction
Once the strategy is defined for a project, creative development begins. Wattsmedia assigns a team that includes an executive producer, creative strategist, creative director, art director writer and producer who work in collaboration with the client team to develop a creative roadmap for the project based on the 'audience end-actions' identified in the Strategy phase. Our team is comprised of creative veterans with over thirty years of award-winning experience in advertising, marketing and video production; as well as newcomers who help integrate the latest in design and production techniques. The following represents just a few examples of the work we've done in the past for our clients. For additional work samples, visit our media production page.
“What’s in a Name?”
2012
Client: Fluor
Description: When our team unearthed Fluor’s video treasure “What’s in a Name?”, we became VERY excited. Many people try to reinvent retro looks and styles with filters and apps – but this video was the Real McCoy. In our eyes, it is stylistic masterpiece. So for the teaser video for Fluor’s Centennial website and event, our [...]
The First 100 Years
Client: Fluor
Description: Fluor told us, “You have 7 minutes to tell the 100 year history of Fluor corporation.” “No problem!” we said. Then, after a moment or two of panic, we took a deep breath and dove into the depths of the company’s archives. Like an old pack-rat, Fluor has held onto thousands of company documents, annual [...]
A Day in the Life
Client: Fluor
Description: What is it like to work a typical day for the Fluor Corporation? It depends. Fluor’s workforce of over 45,000 employees spans the globe covering 6 continents with dozens of offices and project sites in some of the world’s most far remote locations. Even with employees spread out all over the world, the company has a [...]