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Concept Development & Creative Direction
Once the strategy is defined for a project, creative development begins. Wattsmedia assigns a team that includes an executive producer, creative strategist, creative director, art director writer and producer who work in collaboration with the client team to develop a creative roadmap for the project based on the 'audience end-actions' identified in the Strategy phase. Our team is comprised of creative veterans with over thirty years of award-winning experience in advertising, marketing and video production; as well as newcomers who help integrate the latest in design and production techniques. The following represents just a few examples of the work we've done in the past for our clients. For additional work samples, visit our media production page.
It Only Takes One
Client: Intel
Description: Security concerns should be EVERYONE’s concerns and Intel is strongly positioned to be the leader in keeping the world’s data safe from the bad guys….
The Tools of the Trade
Client: Fluor
Description: Construction workers and engineers have used quite a few tools since man started building large structures. This short overview, quickly showcases what we’ve used – and what’s next (i.e. Galactic Blasters).
FluorTrekker
Client: Fluor
Description: You want to know what really gets the employees at Fluor excited? Building stuff. Chemical plants, oil refineries, gold mines, freeways… You name it they build it. So for their 100th birthday we decided to travel the world, hit up some of their most impressive sites, and make a high energy ‘music’ video. Warning: This video [...]